A proposal done for Genius Loci for a new mall delevelopment in Abu Dhabi. Yas Mall is situated in one of the premium entertainment areas in the Yas Marina Bay precinct. Surrounding it is the Yas Marina Formula1 circuit, Ferarri World, The Forza Rossa rollercoaster (the worlds fastest rollercoaster) and the Yas Marina Water Park. This gives the Mall a great point of difference as apposed to others as its the premier venue for kids, families and thrill seekers. My bi-lingual Identity endeavors to capture this point of difference.