Yas Mall Identity

A proposal done for Genius Loci for a new mall delevelopment in Abu Dhabi. Yas Mall is situated in one of the premium entertainment areas in the Yas Marina Bay precinct. Surrounding it is the Yas Marina Formula1 circuit, Ferarri World, The Forza Rossa rollercoaster (the worlds fastest rollercoaster) and the Yas Marina Water Park. This gives the Mall a great point of difference as apposed to others as its the premier venue for kids, families and thrill seekers. My bi-lingual Identity endeavors to capture this point of difference.

A proposal done for Genius Loci for a new mall delevelopment in Abu Dhabi. Yas Mall is situated in one of the premium entertainment areas in the Yas Marina Bay precinct. Surrounding it is the Yas Marina Formula1 circuit, Ferarri World, The Forza Rossa rollercoaster (the worlds fastest rollercoaster) and the Yas Marina Water Park. This gives the Mall a great point of difference as apposed to others as its the premier venue for kids, families and thrill seekers. My bi-lingual Identity endeavors to capture this point of difference. 
 
 
 
 
 
 

You may also like

Kinetic Poster //raven//
2013
The Duke & Jester
2016
S T R I D E R - Brand Development
2017
Albinobeach Album Cover
2016
ETAS Tapas Bar Branding
2016
Gary Player Country Club Rebrand
2016
Conjunc+ion CI
2012
Emaar Downtown Dubai Book
2014
Africa Power Generation
2016
MAVERIK SOUNDS CI
2012
Back to Top