I was approached by Copper & Malt Distillery in the Underburg, South Africa, to design an identity for a botanically infused gin & tonic mixer.
The brand essence lent itself to a retro 1920's Art Deco look, I wanted to use a paired down metallic copper palette that showcased the botanical element that set them apart from other brands in the sector. The fox is known for its ability to sniff out prey, I used the pose the fox uses before it pounces and infused it with the CopperFox word-mark to create the primary brand lockup. The Identity allowed for the use of a border system to house and contain many communication elements at once.
Client: Copper & Malt Distillery
Copper Fox Gin & Tonic Packaging & Visual Language