I had the opportunity to design a logo for the University of Cape Town Sleep Science Institute. Its a field of science that Im very interested in, it was a very loose - open brief, our goal was to create something conceptual for them yet still restrained and highly functional. My feeling on this project was that a decorative aesthetic look would soften the seriousness of the field, I didn't want the identity to come across as trivial and "Fun". I chose instead to exclude anything graphically that didn't need to be there, instead resorting to basic signage style iconography and no - fuss informative type. I believe this approach added to the look of legitimacy of this department of science in UCT.
Conceptually, for anyone who is a resident of Cape Town, Table Mountain is the most notable feature of the city, UCT is literally situated at the foot of the mountain, I saw an opportunity to combine the visual connection of the EEG with the distinct shape of the mountain.
![](https://cdn.myportfolio.com/a421b0b5622b13ea5a16df0e856464a5/7f79d452da9722ea5d25525d_rw_1920.jpg?h=8186c31bc14c8d1694b102625ce9b378)
![](https://cdn.myportfolio.com/a421b0b5622b13ea5a16df0e856464a5/1c8b443e25a0e5dc1a6cd447_rw_1920.jpg?h=beae50eaad3492f43de6fb5bf6b64273)
![](https://cdn.myportfolio.com/a421b0b5622b13ea5a16df0e856464a5/ebff905d8fbf3794f6e149ff_rw_1920.jpg?h=e726d1b6474cf132bbac62d10bf7da6d)